October 23, 2009

Sonia Rykiel for H&M

Before we can even wrap our heads around the fabulousness that is the Jimmy Choo for H&M collection dropping November 14, 2009, we have more mind-blowing fashion news: "Queen of Knits" Sonia Rykiel will be the next guest designer to collaborate with H&M launching knitwear, lingerie and accessories for not one, but two high street collaborations – Winter 2009 and Spring 2010.

The holiday collection will be launched on December 5, 2009 and will feature a lingerie collection with accessories for women - a first for H&M. At the same time, Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world - yet another first for H&M.

The second collaboration for spring 2010 will be launched on February 20, 2010 and features an iconic knitwear collection for women and girls with playful accessories.

"It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season," says Nathalie Rykiel, president and artistic director of Sonia Rykiel.

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